Today, Nikai has established itself as one of the leading electronic brands in the region. It’s a trusted name offering over 400 electronic and household appliances in over 60 countries with over 50 million satisfied customers. The nikai group is a global conglomerate with business interests in: electronics and appliances; general trading; information technology; and food. In just a span of 2 decades, the company has penetrated the international market.The company’s mission is to build a diversified global business that provides reliable products, exceptional service and superior value to all its customers. Nikai constantly introduces new products to expand its reach across different borders. After setting up direct operations in georgia, oman, saudi, and uae, the most recent name to be added to the list is egypt. With a swarming population of 90 million, egypt is emerging as one of the fastest growing entrepreneurial hubs in the globe. For eons, egypt has been known as “the motherland of the world”, “the greatest power in human history,” “land of civilizations” and is regarded globally for its discrete 7,000-year-old record of civilization. This has made the country an expert in the field of science, architecture, culture, art as well as aspects in human knowledge. Egypt borders palestine to the northeast, libya to the west, and sudan to the south. On the east and north are the red sea and the mediterranean sea, respectively. Its economy is the most diverse compared to all middle east economies. It is picking up progress at increasing rates based on a climate attracting investments represented in convenient policy, proper legislation, trade and market liberalization, and internal stability. The nikai group is a global conglomerate built on the promise of ‘reliability’. From product, to performance to price and after sales service, at nikai ‘reliability’ is the foundation on which the brand stands tall. Led by the visionary and diplomat-turned entrepreneur paras shahdadpuri, the nikai group of companies has grown into an international operation from a humble trading enterprise in a time span of two decades. Nikai group had business interests in electronics & appliances; information technology; general trading, and food.