Retinol reduces fine lines and wrinkles by increasing the production of collagen. It also helps to stimulate the production of new blood vessels in the skin, which improves skin color. Retinol helps the skin to reduce the effects of aging and acne. Retinol serum helps to smooth skin’s texture, reduce the appearance of pores and pigmentation, and brighten skin tone. How often should you use retinol? You can use retinol every day. If you have a sensitive skin use it 2-3 days a week. How to use retinol Apply a small amount of serum with fingertips to entire face, neck and décolletage after cleansing and toning. Allow to dry. Follow with a moisturizer. Apply at nighttime and use sunscreen daily to protect the skin. For external use only. Discontinue if redness or irritation occurs. Avoid direct contact with eyes. Keep out of reach of children. Store in a cool, dark place. For an amazing skin result, use together with Vitamin C by Loz. This Serum is a concentrated delivery system of an advanced blend of Retinol with Hyaluronic Acid and Vitamin E that activates collagen to erase fine lines and wrinkles, softens skin and improve texture and tone. Ingredients: Aqua, Botanical Hyaluronic Acid, Witch Hazel, Glycerin, Organic Aloe Vera Extract, Retinol, Wheat Germ oil, Organic jojoba oil, Vitamin E, Organic Green tea Extract, Propolis Extract, Organic Gotu Kola Extract, Horsetail Extract, Dandelion Extract, Wild Geranium Extract, Hydoxyethyl Ethylcellulose Carrageenan Gum, Sodium Benzoate, Po-Tassium Sorbate, Ethylhexylglycerine.