With a rich history spanning more than a century, brother has grown humble beginnings into a diversified multinational corporation. While its technology and business activities have evolved over time, a foundation of strong leadership and product innovation has remained a constant throughout brother's history and remains just as important today as it was in 1908.yasui sewing machine co., a company that provides repair services and parts for sewing machines, was established in 1908 by kanekichi yasui, the father of the founders of brother industries, ltd.in 1925, masayoshi yasui inherited the company and renamed it as yasui brothers’ sewing machine co.masayoshi, the eldest of ten children, began helping his father at the age of 9, and at 17 he began working as an apprentice in osaka.with the sewing machine market at that time dominated by imported products, masayoshi had ambitious aims to transform the import-based industry into one that is export-based through domestic production.in an effort to produce sewing machines in japan, a chain-stitch sewing machine for the production of straw hats was developed by the yasui brothers. This sewing machine became popular for its durability, which was greater than that of sewing machines made in germany at that time.