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Tide is an American brand of laundry detergent manufactured and marketed by Procter and Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market. The household chore of doing the laundry began to change with the introduction of washing powders in the 1880s. These new laundry products were pulverized soap. New cleaning-product marketing successes, such as the 1890s introduction of the N. K. Fairbank Company's Gold Dust Washing Powder (which used a breakthrough hydrogenation process in its formulation), and Hudson's heavily advertised product, Rinso, proved that there was a ready market for better cleaning agents. Henkel and Cie's "self-activating" (or self bleaching) cleaner, Persil; (introduced in 1907); the early synthetic detergent, BASF's Fewa (introduced in 1932); and Procter & Gamble's 1933 totally synthetic creation, Dreft (marketed for use on infant-wear) —all indicated significant advances in the laundry cleaning product market.
Made to clean fabrics down to the microscopic level, Removes both visible and invisible dirt from your garments, Designed especially for large and heavily soiled loads, Designed for automatic washing machines, Offers a powerful cleaning experience in one step,