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Okay, we might be partial to the brand, but it’s hard for us to imagine that there’s anyone out there who hasn’t come across Downy at some point. Certainly a family member has hugged you in their Downy-soft shirt, or a friend tossed you a Downy-fresh towel to dry your hands. For more than half a century, Downy has brought softness, freshness and other fabric enhancements to countless loads of laundry. Because we all want our clothes to feel and smell good all day long, and for the style to wear out before the fabric does. And just as importantly, there’s a confidence that comes with being comfortable in our clothes. This is why Downy keeps working to enhance the world’s fabrics by bringing out their freshest, fluffiest, smoothest, scenty-est best. And why Downy products are now found in more than 50 countries. But we wouldn’t be here without the “how” part of the story, which has seen our dedication to fabric care lead to innovation after innovation. Launch of Ultra Downy Fabric Softeners in 1961 Developed to counteract the harsh and stiff feeling of fabrics that detergents left behind, Downy launches its liquid fabric softener with twice the concentration of the competition. Downy's superior ability to soften, smooth out wrinkles and whiten whites secured its position as a market leader in the US Fabric Enhancers category. Downy April Fresh Fabric Softener Dryer Sheets in 1987 Downy dryer sheets move the brand beyond the washer, where they provide softness and static-cling reduction. Downy launched Unstopables In wash scent booster beads in 2011. Downy launches Unstopables In-Wash Scent Boosters, and the powerful black bottle revolutionizes the laundry room with a luxurious, long-lasting fragrance. Downy Infusions Fabric Conditioners with touch activated fragrances in 2012 Downy Infusions brings sophisticated, scent-experiential moments to the laundry by infusing fabrics with touch-activated fragrances. Downy Fresh Protect In wash Scent Booster Beads launched in 2015 Introduced as “deodorant for clothes,” Downy Fresh Protect Odor Shield goes beyond masking odors by infusing fabrics with motion-activated fresheners. Downy fabric softeners for fabric protection. Downy's renowned softening formula proves to be equally effective at protecting fabrics from the damage of regular washing and drying (stretching, fading, fuzz), prompting the new positioning of Downy as a fabric conditioner.
Softens your fabric and protects it from stretching, fading, Reduces wrinkles and makes ironing easier vs detergent alone, Formula with micro perfume bubble that burst while rubbing your fabric, Feel the exquisite softness and experience the indulgence of downy feel luxurious fabric softener, Let it give your fabrics a freshness makeover and your senses a fresh start,